Michelle Peters
Principal, The Business Instructor
Michelle Peters, The Business Instructor, helps law firms to attract and convert more of the right kinds of clients and then to increase fee income and profits from existing clients – so they can grow their practice profitably without working more hours.
Michelle helps law firms to achieve these results by providing:
- strategic advice and planning (identifying ‘what’ they need to do to grow their practice profitably and what order they should do it in to maximise results);
- training in business development skills and tactics (showing them ‘how’ to do it in the quickest and most effective way); and
- ongoing implementation and coaching programmes for fee-earners (to ensure they ‘get it done’).
Michelle works with the owners of small law firms and partners within larger firms who are responsible for the growth of their department.
Michelle is the author of the guide ‘Nine Essential Strategies For Growing Your Legal Practice Profitably’ and the forthcoming book ‘The Client Magnet Advantage for Lawyers: How To Attract And Convert More Of Your Ideal Clients Without Having To ‘Sell’ Your Services’. She is also the founder of ‘The Entrepreneurial Lawyer Network’ for ambitious and business-minded lawyers.