Nicholas Oliver
Founder & CEO, people.io
Nicholas is the CEO & founder of people.io – a European start-up that is giving people ownership of their data. Their ‘firewall for people’ will give individuals control over the access, use and value associated to decentralised data.
By downloading the people.io app, users are rewarded for answering questions and engaging with brands, but at no stage is their personal or tokenised data sold or given to the advertisers; if they delete their account, all their data is deleted. This people-centric approach enables brands to create GDPR compliant campaigns that have shown an average CTR in excess of 30%.
Having announced a major partnership with Telefónica Deutschland, people.io recently reached #1 in the iTunes UK trending app chart and continues to build significant momentum.
In 2016, Nicholas was recognised as NASDAQ’s Rising Star at the prestigious Founders Forum and now sits on TechUK’s Cloud, Data, Analytics & AI Counsel.
Prior to founding people.io, Nicholas held senior global positions on 3 continents. His experience spans strategic & commercial innovation for international agency groups (WPP), Fortune 50 companies (Ford Motor Co.) and start-ups; building products and services that are designed to empower consumers and in doing so, create a meaningful narrative between technology, brands and people.