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Sherif is a Partner in the Privacy, Data & Cyber Group at national law firm Shoosmiths LLP.

Regarded as the ‘legal guru’ in direct marketing and e-Privacy, Sherif regularly advises major corporates on their marketing strategies and tactics in the light of enhanced privacy regulation, devising effective and compliant ways to navigate access to worldwide markets, incorporating e-commerce, social media and digital marketing channels. Clients pay testament to his ability to identify and navigate pathways that deliver robust compliance for customer data, whilst respecting the distinctive ethos of their brand to its customers.

Sherif’s background is eight years as a specialist privacy, publishing and digital media lawyer, with an intricate knowledge of UK and international consumer rights law as well as practical experience of scaling up creative concepts to tap global markets. His experience includes drafting data-centric technology agreements including in relation to AdTech, IoT, APIs, social and mobile, advising on legal compliance issues in relation to Pottermore (the digital home of the Harry Potter books) and drafting and negotiating website and App development agreements. This background gives him a strong practical context for advising business on their data, in that he brings an understanding of the commercial end game.

He delivers legal briefings for clients and the industry, including the Direct Marketing Association, and has lectured on publishing law to masters students at University College London. He is a member of the Society for Computers & Law and recent work includes handling a data security breach for a high street and e-commerce retailer.

Sherif trained with a US firm in London between 2007 and 2009. He moved to boutique publishing and digital media specialists Laurence Kaye Solicitors in 2010 before joining Shoosmiths in 2013.