08:30
Registration and refreshments
09:00
Chairperson’s introduction: the importance of protecting your brand
- Ewan Duncan Head of Anti-Illicit Trade Intelligence Unit, British American Tobacco
09:40
Recent developments in Trade Mark law
- Review of recent case law
- What are the key learnings from those cases?
- What are future and pending cases to look out for?
- Jeremy Drew Head of IP, Technology and Outsourcing Group, RPC
- Ben Mark Legal Director, RPC
10:10
Legislation review
- Summary of key changes to EU Trade Mark legislation
- How will the changes affect protection and enforcement of trade marks at both national and CTM levels?
- What should you be doing to prepare?
- Mark Holah Partner, Bird & Bird
10:40
Morning refreshments
11:00
Enforcing and protecting your brand online: anti-counterfeiting and infringement strategies
- The Richemont case: a summary
- What are the key risks associated to the online world?
- Brand guardians: ensuring everyone is doing what they can to ensure your brand is safe online
- The strategies: using best practice, targeted technology and collaborating across the business to protect your brand
INTERACTIVE SESSION
- Benet Brandreth Barrister, 11 South Square
- Simon Whitehouse Regional Director, MarkMonitor
- Jenifer Casey Legal Counsel, HSBC
- Sarah Wright Partner, Olswang
- Julius Stobbs Partner, Stobbs IP
12:30
REFRESH: judicial procedure for trade mark cases
- When is the best time to use the IPEC, the High Court and the IPO?
- The scope of the IPEC’s jurisdiction – how appropriate is it for trade mark disputes?
- Clarifying damages inquiries and accounts of profit in trade mark cases
- Brian Whitehead Senior Solicitor, Kempner & Partners
13:00
Lunch
13:45
The scope of protection: “non-conventional trade marks”
- Cost v benefit: registering colours, shapes and other trade marks, what are the risks and what are the benefits?
- New trade marks – update on latest non-conventional registrations
- Mary Bagnall Partner, Charles Russell Speechlys
- Amanda Michaels Barrister, Hogarth Chambers
- Giovanni Visintini Trade Mark & Copyright Counsel, BP
14:45
Demonstrating the likelihood of confusion
- Review of recent use of survey evidence in court
- Successfully utilising survey evidence and social media to demonstrate confusion
- Proving confusion: the checklist – covering every angle
- Aline Doussin Senior Associate, Squire Patton Boggs
- Carl Rohsler Head of IP, Squire Patton Boggs
- Florian Traub Partner, Squire Patton Boggs
15:45
Afternoon refreshments
16:00
A challenging marketplace: best practice on enforcing and protecting your brand outside of the UK
- Managing a multi-jurisdictional portfolio: handling trade mark law in different countries
- Highlights: the friendliest and least friendly jurisdictions
- Helen Stanwell-Smith Senior Legal Counsel, Orange Group
- Diane Hamer Head of Business & Legal Affairs (Brand Protection), BBC Worldwide
- Georgy Evans CEO, Fir Hill Consulting
17:00