08:30

Registration and refreshments

09:00

Chairperson’s introduction: the importance of protecting your brand

  • Ewan Duncan Head of Anti-Illicit Trade Intelligence Unit, British American Tobacco

09:10

Keynote address

09:40

Recent developments in Trade Mark law

  • Review of recent case law
  • What are the key learnings from those cases?
  • What are future and pending cases to look out for?

10:10

Legislation review

  • Summary of key changes to EU Trade Mark legislation
  • How will the changes affect protection and enforcement of trade marks at both national and CTM levels?
  • What should you be doing to prepare?

 

10:40

Morning refreshments

11:00

Enforcing and protecting your brand online: anti-counterfeiting and infringement strategies

  • The Richemont case: a summary
  • What are the key risks associated to the online world?
  • Brand guardians: ensuring everyone is doing what they can to ensure your brand is safe online
  • The strategies: using best practice, targeted technology and collaborating across the business to protect your brand

INTERACTIVE SESSION

12:30

REFRESH: judicial procedure for trade mark cases

  • When is the best time to use the IPEC, the High Court and the IPO?
  • The scope of the IPEC’s jurisdiction – how appropriate is it for trade mark disputes?
  • Clarifying damages inquiries and accounts of profit in trade mark cases

 

13:00

Lunch

13:45

The scope of protection: “non-conventional trade marks”

  • Cost v benefit: registering colours, shapes and other trade marks, what are the risks and what are the benefits?
  • New trade marks – update on latest non-conventional registrations

 

14:45

Demonstrating the likelihood of confusion

  • Review of recent use of survey evidence in court
  • Successfully utilising survey evidence and social media to demonstrate confusion
  • Proving confusion: the checklist – covering every angle

 

15:45

Afternoon refreshments

16:00

A challenging marketplace: best practice on enforcing and protecting your brand outside of the UK

  • Managing a multi-jurisdictional portfolio: handling trade mark law in different countries
  • Highlights: the friendliest and least friendly jurisdictions

17:00

Close of conference