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Sally is a partner in the firm’s Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment following acquisition. Sally advises clients in a wide variety of sectors and is co-head of the firm’s luxury, fashion and retail group. She is lauded by her clients for being an “IP protection and exploitation maven”, with a “true depth of theoretical knowledge [which] she knows how to apply… to great effect”. Prior to qualifying as a lawyer, Sally was a brand manager for multi-national brands where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship. Sally is recommended in Legal 500, ranked as an IP Star and recognised  in Managing Intellectual Property’s Top 250 Women in IP Global Index.